Suggestion for Adjusting the "Make Firefox Your Main Browser" Prompt Timing

[Lulicia]

Hello Firefox Team,

I have a suggestion that could improve the user experience and engagement for new Firefox users. Currently, the "Make Firefox Your Main Browser" pop-up appears quite soon after installing the browser. While I understand the intent is to encourage users to make Firefox their default browser, this prompt might be more effective if it appears after a few days of consistent use instead of right away.

Here’s why I think this adjustment could benefit Firefox’s user adoption:

1. Reduced Initial Friction: Users might be hesitant to commit to making Firefox their main browser immediately, especially if they are just exploring it. Giving them a few days to experience Firefox's unique features and smooth performance may naturally increase their interest in switching fully.

2. Better User Experience: Repeatedly seeing the prompt too early can feel a bit intrusive, particularly for users who are undecided. Delaying it slightly may make the prompt feel like a natural next step rather than an immediate request.

3. Increased Conversion: If the prompt appears after users have had time to see Firefox’s advantages firsthand, it could lead to a higher conversion rate of users setting it as their main browser.

A potential approach could be to display the prompt after three consecutive days of use. This change might encourage users to feel confident in switching once they’re more familiar with Firefox.

Thank you for considering this feedback! I’m really excited to see how Firefox continues to grow and improve.

[Jon]

Thanks for submitting an idea to the Mozilla Connect community! Your idea is now open to votes (aka kudos) and comments.

[Venetia]

Thank you for sharing this idea!

This is something we have tried in various form over the last year and based on the results, we landed on what we have today.

We are currently working on making "Make Firefox Your Main Browser" pop-up better and more relevant for our users.