AdBlock integrated by default

[miller1]

One of the advantages of the Brave browser is that it has an ad blocker by default, which has made it gain popularity. Firefox allows you to install a third-party AdBlock, but if it came integrated it would be perfect for all users.

[Jon]

Thanks for submitting an idea to the Mozilla Connect community! Your idea is now open to votes (aka kudos) and comments.

[Jon]

Similar ideas here:

Firefox built-in Adblocker 

Work with the developer to integrate Ublock Origin directly into Firefox 

[luis123456789]

This would be good and would be the minimum expected of Mozilla to do considering their competition did it as early as Opera 8.0 (2005) back with its editable content blocking list. However, as Mozilla and their CEO get 90% of funding from Google itself, it's unlikely we'll see this development.

[myspace]

Agreed. This is a needed addition.

[wutongtaiwan]

I want Adguard, which is an open-source extension with strong ad filtering capabilities, and has many built-in filters and instructions, and should integrate this one

[Anonymous]

That would be great! The downloadable extensions slow down the browser, have serious security risks, and have unconventional, complex settings.  Firefox already has the anti-tracker feature common in ad blockers, the goal is just to make it more complete to be sufficient. 

The reasons against the built-in adblocker are currently unreliable. The built-in adblocker could be opt-out, so users can still choose to use the third-party extensions or not use an adblocker at all. This doesn't take away the user's right to choose. Since there are already many adblock extensions, it doesn't make sense that "Firefox could be more immoral", and even the built-in adblocker could add an "acceptable ads" option, etc. to make it more moral. Google still pays for Firefox's default search, even if there are many adblocker extensions on Firefox. And besides Google, there are other small search engines that would like to pay for Firefox's default search. If that happens, Firefox could get rid of its dependence on Google, and that's a constructive step forward.